175 Events Scheduled Across the U.S. for Breast Reconstruction Awareness Day

What: 175 events are scheduled in all 50 states across the country to celebrate Breast Reconstruction Awareness Day, (BRA Day) the centerpiece of the Breast Reconstruction Awareness Campaign. Breast reconstruction following a mastectomy or lumpectomy is not for every woman, but every woman should be informed of the options to which she is legally entitled. The events are designed to help raise awareness and close the loop on breast cancer. Events vary greatly, from educational lectures and bra decorating contests to fashion shows and spa day events.

Who: The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) lead the Breast Reconstruction Awareness USA Campaign, one of the few breast cancer campaigns dedicated to building awareness around breast reconstruction options. The President of the Plastic Surgery Foundation is available for interviews about BRA Day and the campaign.

When: October 21, 2015

Why: Federal law mandates coverage of breast reconstruction for all breast cancer patients and the campaign is designed to ensure breast cancer patients are aware of their options following mastectomy. In 2014 nearly 160 ASPS member practices from 44 states held events to celebrate and educate their communities. The need to bring awareness throughout the year became evident and was the catalyst to launch a yearlong campaign dedicated to educating women about their reconstruction options. This year ASPS members from all 50 states and the District of Columbia will hold 175 events across the country.

To learn more about the campaign, visit http://www.breastreconusa.org/

To see an interactive map with events, visit http://www.breastreconusa.org/events/